Email remains a top channel for reaching consumers. The amount of email being opened on mobile devices continues to increase--up to 55% in June 2016, up from 45% twelve months prior, according to Litmus' Email Analytics.
Why is this important? Mobile devices are perfect for capturing stories. They are camera-enabled and typically attached to the human body throughout the day. (Admit it, you're either reading this on your mobile, it's in your pocket, or it's within arm's reach right now.) With our platform, consumers can easily submit media, narrative (voice-to-text supported!), and profile information from their mobile devices.
Many people who open your email may not be in "buy" mode. How can you turn their attention into a valuable asset? By including a call-to-action for your customer to contribute content. It can be as simple as a button that you add to your standard template, or as involved as a dedicated email campaign.
Dedicated Email Example
TireBuyer executes a content acquisition-focused campaign.
Email Newsletter Example
Add a button to your email template, like the one shown here.