Introducing the Rivet Works Performance Dashboard!
Now available in the Rivet Works PAD, the Performance Dashboard allows you to easily measure the performance and value of your customer-generated content.
Click here to access your Performance Dashboard (login required).
Watch this overview video to get started using the Performance Dashboard:
Frequently Asked Questions
Why don’t my conversion rates in Rivet match what is reported in my store?
There are two primary reasons that the conversion rate tracked by Rivet Works may not match up with what is reported in your store. First, Rivet Works only tracks conversions that occur after our platform has been integrated. The conversion rate reported in your shopping cart provider's dashboard includes conversions for as long as your store has been live. Additionally, Rivet Works tracks conversions that occur directly on site, not those that come through separate channels (e.g. eBay, Amazon, or taken over the phone and entered by you behind the scenes).
Why isn't my conversion data appearing?
If conversion data is not appearing in your dashboard, Rivet Works has not yet tracked enough conversions to display data. This is done to ensure that the data reported to you is not significantly influenced by the initial testing that is conducted at launch.
Why is my engagement data not appearing?
Similar to conversion data, your engagement data will not appear until there are enough views on Rivet displays to ensure that the data is not significantly influenced by initial testing.
Can the data in my performance dashboard be exported?
The data within the dashboard is not exportable, yet you can click through to see either collector or display analytics, which can be exported as a .csv file.
Will content that has been imported into Rivet Works appear on my dashboard?
Yes, the total number of submissions and assets includes imported content. We do this because Rivet Works tracks engagement and conversion across all content that is included in your Rivet Works displays. If you have imported content, you will notice that the number of imports is noted in yellow beneath the total number of submissions and assets.
My call-to-action clicks are high, but the number of resulting purchases is low. Should I be alarmed?
Not at all! When a visitor arrives on your product detail page, they are first presented with your "add to cart" button, which is recognized as the end of the purchase path. As they navigate the page, we find that the natural behavior of site visitors to click on a Rivet Works display, interact with content, and then close out the light box to return to the original place where they saw "add to cart" functionality. Such interactions will be reflected in your interaction lift for conversion and AOV, and total sales to customers that interacted with Rivet Works content.
Why do the visuals in my content highlights rotate, yet have the same amount of interactions?
Visuals that rotate in the content highlights section are from a submission that contains more than one visual. For example, if a customer includes 4 photos in a submission, the visuals will all rotate when included in the content highlights section.
Glossary of Terms
Submissions - Total number of completed submissions from your customers.
Assets - Total number of media submissions, questions answered, and data provided across all task types from completed submissions by your customers.
[Example] You receive a submission that contains 2 photos, a video, 5-star rating, and a written response. This would be reported in the dashboard as 1 submission, and 5 assets.
View rate - Percentage of unique visitors to your site who see your Rivet Works customer submissions on one or more pages.
Interaction rate - Percentage of unique visitors to your site who interacted with your Rivet Works customer submissions on one or more pages.
Interactions - Total number of direct interactions between your customers and Rivet Works content including clicks to view more details, likes, clicks on call-to-action buttons and links, and navigation clicks.
[Example] A site visitor clicks on a Rivet Works display, navigates 4 times to additional content, then clicks through to a product page. This would be a total of 6 interactions.
Call-to-action clicks - Total number of users who clicked call-to-action buttons or links (e.g. “add to cart” or “shop”) from within Rivet Works displays and hosted pages.
Resulting purchases - Total number of purchases that occurred on site as a direct result of clicking on a call-to-action button or link.
[Example] A shopper clicks on a call-to-action button in your customer gallery and is directed to a product detail page. If they continue on to add the product to their cart and check out, this would be considered a resulting purchase.
Open clicks - Total number of light box opens from any Rivet Works display.
Navigation clicks - Total number of clicks on the navigation arrows within light boxes and “Load More” on gallery displays.
Detail clicks - Total number of clicks within the light box view (e.g. clicking on additional photos, location information).
[Example] A submission contains 4 different photos. Each time a site visitor clicks to view a different photo within that submission, this counts as a detail click.
Call-to-action button clicks - Total number of users who clicked on a call-to-action button.
Call-to-action link clicks - Total number of users who clicked on a call-to-action link.
Overall - The site-wide conversion rate or average order value tracked by Rivet Works.
No views - The conversion rate or average order value of visitors who have not seen Rivet Works content.
Viewed - The conversion rate or average order value of visitors who saw Rivet Works content.
Interacted - The conversion rate or average order value of visitors that interacted with Rivet Works content.
Total sales - The total sales revenue from shoppers who saw or interacted with Rivet Works content. The total sales for users who interacted with Rivet Works content is a sub-set of the total sales for users who viewed.