In today’s omni-channel era, consumers desire a seamless transition between online and in-store experience. This means that your methods for engaging them should be consistent across these channels.
Consider the idea of leveraging your Rivet Works content as part of your in-store shopping experience. Adding user-generated content displays will deliver the same context and inspiration needed to arrive at a purchase decision, and can also be used to promote additional products.
Creating a display using your Rivet Works content is quick and easy. To feature a gallery on a tablet or touch-screen monitor, log into the Rivet PAD, hover over the display you wish to feature, and click “Open display.” A browser window will the open with a live display that shoppers can engage with.
When deciding where to feature content displays, consider where decisions are being made by shoppers. If you have a limited amount of displays, placement near an entryway works well, as this will provide the maximum amount of exposure.