Ninety-two percent of consumers trust recommendations from others, so why not inject this authenticity into your advertising? For businesses looking to create ads that stand out, consider the value your Rivet Works content can provide as a customer-generated alternative to the norm.
Take this example from car2go:
The beauty of this ad is that it doesn’t feel like one. It’s a real experience from a car2go customer that had a great story to tell. The ad has likes, reactions, and even comments, yet consumers can also click through to take advantage of the offer.
As a result, your brand is positioned as authentic, and a tactic that your audience has taken measures to avoid is transformed.
Finally, this approach is a great way to incentivize sharing. Customers see that they have a chance to be featured, and will submit content worthy of it.