According to The Content Marketing Institute, 75% of B2C businesses operate a blog. For growing businesses, the need to publish on a consistent basis presents a significant challenge. Whether you are in need of inspiration for new posts, or assets to support content creation, Rivet Works has you covered.
Here are three ways to leverage your user-generated content to create authentic, interesting blog posts:
- Featured customer submissions: The best of the best, easily hand picked and converted into short posts. Simply select a submission, and share what makes it great. Here's an easy-to-create template for providing recognition and consistently engaging blog subscribers with featured content:
2. Customer stories: Use a customer story to support a post about a popular topic or expand upon a customer story to create an interview piece. IAmEricas Flags combined these ideas to create the compelling interview article below:
3. “How To” or product use videos: Whether you're looking to promote the proper use of your products, or capture some great hacks from customers, these posts offer tremendous value. A great example comes from Austin Canoe & Kayak, who turned a product hack from a submission into an interesting “how to” post.