Reach out to your social audiences and encourage them to contribute stories and experiences. Your social following may include people who have bought through another channel or received your product or service as a gift. In other words, you'll be reaching people you may otherwise not be able to reach with an email. You'll also have the added benefit of building your email list when you present an email opt-in as part of your Rivet collection experience.
Best Practices for Your Social Post
1. Keep it simple.
An effective post includes a clear call-to-action and should touch upon at least one motivational factor. (Read more about what motivates people to contribute content.)
2. Make it about them, not you.
When asking for content, it's really about the consumer's unique experience. Your product and brand just happen to be along for the ride.
3. Provide an example as social proof.
It's nerve wracking to be the first one to hit the dance floor, but if you see other people dancing, then it's easier to jump in and shake it. The same is true for telling a story. It can be a vulnerable moment for people. No matter how impersonal the product is, someone's experience with it may be quite personal. Showing that other people have contributed content (social proof) makes it more likely that others will jump in and "dance."
4. Remember the link!
Here's where to find your Rivet Collector URL to include in your social post.