The digital space is a crowded one, and the ability to create well-defined target markets and customer segments is more important than ever. The defining characteristics of each segment reveal when, where, and how to engage new prospects.
Here are three easy ways Rivet Works delivers valuable data to support your segmentation efforts:
- Location: Rivet Works’ location task allows customers to easily define where they use your products. Customers can share exact addresses, public places recognized by Google, or keep things as simple as a city and state.
- Usage data: Using a single-select question task, you can identify how often customers are using your products.
- Demographics: Using the “About You” task, you can also ask customers to share their gender, birthday, social identity, and more.
When creating customer segments, always ensure that segments are differentiated and identifiable, meaning that they are unique and representative of a subset of real customers. Finally, ensure that segments are actionable, meaning you can take measures to market specifically to this group.